![]() This color well emphasizes the service’s business nature and digital focus because many popular Internet platforms, services, and communities prefer it. But at the same time, the emblem remained bright as the designers opted for a rich shade of blue. This logo does not have such colorfulness as before: it is monochromatic. The designers added another personal touch to the emblem: they turned the “e” sideways, so it is located diagonally and slightly overlaps the neighboring “n.” 2010 – today ‘V,’ ‘e,’ and ‘n’ are outlined together, and the rest of the glyphs are outlined separately. At the same time, the symbols are multi-colored: red, yellow, green, blue, and blue. The word logo consists of a single inscription – “Venmo.” It is typed primarily in lowercase, except for the first letter, which is in uppercase. Therefore, the owners rely on the word mark, either painting it in different colors or adding catchiness due to one bright tint. In this way, it is easier for users to find out about the existence of this service and expand its coverage area. In addition, this is a convenient form of marketing – the transfer of information during communication because the visual component is closely related to the text. For security, PIN codes will be used as before. The rest of the base will be massively connected by developers in the spring and summer. The only limitation is that only select users have access to this function. This decision came into force in the first half of 2021. In 2020, PayPal allowed several cryptocurrencies to be purchased and used through Venmo, including Bitcoin, Litecoin, Bitcoin Cash, and Ethereum. And in the winter of next year, the parent organization switched to PayPal, which paid $ 800 million for it. So it got started until it became part of Braintree in 2012, which bought it for $ 26.2 million. ![]() In 2010, the new company received $ 1.2 million in start-up capital from RRE Ventures. But instead of texting, they had to tackle applications. Therefore, they soon began to implement the idea of transferring money using mobile phones. The idea got stuck when Iqram Magdon-Ismail forgot his wallet when traveling to a friend. Once at a jazz show, they figured out how to instantly purchase an MP3 file with just one text message. It was then that friends realized how difficult it is to use software for commercial enterprises. They thought about such a service when solving problems with opening a store. Venmo was created by two friends who met while studying at the University of Pennsylvania when they were still freshmen. Now it belongs to PayPal and is adapted for Android and iOS platforms. Andrew Kortina and Iqram Magdon-Ismail organize the service. Money is transferred instantly, and transactions are tracked in the social feed of the application. The service was launched in 2009 and aimed to support relatives, acquaintances, and friends who can use it to share funds to pay for tickets, rent, food, films, and more. However, both the recipient and the sender must be in the United States. With it, account holders can instantly send and receive payments through an application on their smartphone. Venmo is an American mobile money transfer service based on P2P peer-to-peer architecture.
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